EP381: Busting the Myths of Niche in Business

I'm so excited to share this episode with you!


In this deep dive, I open up about my journey with finding (or not finding) a niche in my business over the past 9 years as an entrepreneur.


I know so many of you are struggling with the pressure to pick a narrow niche and stick to it. You're being told that you need to have a very specific ideal client avatar - down to the color of their hair and their coffee order. 


But what if I told you that approach doesn't have to be the way?


In this episode, I share how I've built a multi-million dollar business without ever picking a true niche.


Instead, I use a framework I call the "Power of Three" to give myself the creative freedom to serve a wide variety of people.


The key insights I share include:

  • Why you don't have to be a "problem solver" to build a successful business

  • How to identify the 3 core topics you love to talk about

  • Determining the 3 "old versions" of yourself that you're here to help

  • Allowing yourself the flexibility to expand and evolve your offerings over time


If you're feeling boxed in by the idea of having to pick one niche, this episode will be a game-changer for you. It was a huge aha moment for me, and I'm so excited to share these teachings with you.


For my 3-hour training all around niche, click HERE!


For my 3-hour training all around designing your dream course suite (including a live Power of 3 and course creation demo), click HERE!


For all other offerings, click HERE!

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